Our Values - Golden Gate 2a (1)

Our Values

Since 1979, we have owned, managed, developed and brokered the highest quality office properties located in our submarkets.

Mission Statement - Road

Mission Statement

In 1986, The Wiseman Company adopted the following mission statement:

  • To provide superior service to Commercial Tenants, Principals and Investor Clients;
  • To maintain and project a reputation for honesty and ethical behavior;
  • To grow as individuals and achieve our personal career goals;
  • To maintain a standard of excellence in the development and
    operation of our properties;
  • Which together results in the firm’s unique identity and ability to create opportunities and add value to real property through development, syndication, brokerage and aggressive asset management.

We believe that the synergy of our operating division and the superior quality of our staff combine to produce an organization that is the best development, management, investment and brokerage firm in the San Francisco North Bay Area.

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We revere honesty and practice open disclosure. We adhere to high ethical standards and believe in the principle of Proverbs 22:1 – “If you have to choose between a good reputation and great wealth, choose a good reputation.

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For The Wiseman Company, excellence is constantly improving quality in processes, service and financial results. We seek and reward motivated people who understand and embrace our values, work hard, and are flexible and creative. We base compensation on results and promotions on the ability to do a job with more impact.



We want all employees to understand their own aspirations, as well as the Company’s and to be personally active in achieving both. We annually review the Company’s values, missions, objectives and strategies.

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Golden Rule

We respect all people. We deal with people as we would like them to deal with us. Investors, Employees, Clients, Residents, Tenants, Vendors and Consultants are our partners.


Our natural environment is just as important as the professional office environments that we develop and manage. We continually strive to improve energy efficiency, reduce carbon emissions, and minimize our environmental impact.



We work to achieve long-term profit and growth to produce outstanding Company and investor returns and exciting opportunities for our people. Profit takes precedence over growth. If we cannot obtain adequate prices for our services, we will not do business. We invest in new businesses as long as we expect superior profit and growth. Profit allows the company to grow by serving more clients better and creates opportunity for our people to be healthy and happy while they risk, learn and grow.

The Wiseman Company is based on its values. We want them to be understood and embraced by all of our people. Our values dictate how we interact with clients, society and each other.